Marketing Mix Modelling (MMM) or MMROI (Marketing Mix Return on Investment) study is recommended to expertly address questions related to traditional media, online advertisements, as well as in-store and price promotions. This means you gain valuable insights and a deeper understanding of how each element contributes to your overall marketing success.
Our Price & Promotion studies analyze the sensitivity of consumer demand to changes in price, as well as the effectiveness of various types of promotional activities. Such as discounts, bundling, limited-time offers, and in-store activations. By quantifying their individual and combined impact on sales, we help brands uncover which tactics truly drive incremental growth. These insights form the foundation for an optimized pricing and promotion strategy, enabling more profitable decision-making in future campaigns.
We use the data you already have, advanced modelling techniques and artificial intelligence to generate clear actionable insights.
Hi, I'm Nika Bukova — founder of Winning Mix. After over 7 years working with international brands on marketing mix models and advanced analytics, I created this consultancy to help companies turn complex data into clear, confident decisions. I work hands-on with every client, bringing both technical expertise and business empathy to the table. Whether you're a startup or an established brand, I build custom models that deliver results — not just reports.
We are independent thinkers focused on growing the performance of businesses through measuring media and trade efforts with modeling technics.
We are modelling experts that provide data driven advise. We take the guessing out of the equation using advanced technology.
Analyzing sales contribution, we identify growth opportunities. Future incremental improvements on ROIs are attributed to our insights.
Tailoring our services to individual requirements. After the results are delivered, we are available to follow-ups for 6 months.
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